NAMING.네이밍

NAMING. is a makeup brand focused on lips, cheeks and complexion, with products for expressing everyday color and mood. Its complexion direction centers on a blurred-base finish, while layered textures and a broad color range shape the brand’s approach to minimal makeup.

Blurred base, jelly powder

The 9 g Retouch Jelly Powder Pact is designed to set or refresh a base rather than provide the color and coverage of foundation. Its pressed jelly-powder texture is intended to resist clumping. Use it to lightly press down shine in areas such as the T-zone, or to touch up makeup that has worn away while you are out. It comes in 19N, 21N and 23N, so the shade choice can be matched to your skin tone.

Lips and cheeks form another part of the range. Layerable textures and colors let you vary the intensity of one product or mix shades to create a different look. For lip products, compare the finish and how sheer the color appears; for complexion, consider the coverage you want and how much product you prefer to build.

Choose the base step you need

The Korean-market catalog also includes Layered Fit Cushion, Zero Gravity Cover Up, All Day Master and Over Dew Glossy Lip Tint. This gives shoppers options beyond powder: cushions for complexion color and coverage, alongside a glossy lip tint. The powder’s role is different—it refines the surface of a base already in place.

Start with the step you want to change. Choose a cushion when you are looking to adjust your base color or coverage; consider powder when you want to refine the finish of your existing base. A name such as “Layered” is not a guarantee that every application will feel weightless, so judge the finish on your own skin and build only as much as you prefer.

Official information (Korean market)

• Official source 1
• Official source 2
• Official source 3