August 2026 New Makeup Releases: Peripera, hince, WAKEMAKE & More
By URITRIP
With August just around the corner, brands have begun revealing a wide range of new beauty products, from blush and lip color to eyebrow bleach and cushion foundation. Many of these releases emphasize translucent color and natural-looking skin, making them especially appealing for summer makeup.
Based on information announced ahead of launch, here are five noteworthy beauty releases arriving in August 2026.
Peripera Pure Blushed Sunshine Cheek: Three New Shades
Peripera will release three new shades of its Pure Blushed Sunshine Cheek on August 1. The waffle-inspired surface design and shade names drawn from freshly toasted bread give the collection a playful identity.
The new shades are:
- 36 Toast Goop Goop Hae: a toasted beige with reduced redness
- 37 Cinnamon Noreut Hae: a softly toasted coral beige
- 38 Add Taro Hae: a muted shade with a gentle taro tone
These shades are worth considering if you prefer blush that melts naturally into the skin rather than delivering intense color. Shade 36 should work well as a subtle contouring blush, while shade 37 is suited to an everyday coral look. Shade 38 may offer a fresh option for cool or muted complexions that find traditional beige shades too dull.
Peripera’s official channels also describe the three colors as toasted beige, coral beige, and a soft muted taro shade.
TIPTOE Untoast Bleach
TIPTOE will introduce Untoast Bleach, an at-home eyebrow bleaching product, on August 3. As the name suggests, this is a bleach product designed to soften the appearance of dark brows.
Images released ahead of launch show the following components:
- Start Powder
- Turning Cream
- Shield Balm
- Mixing tray and brush
The product is aimed at consumers who want to brighten their brows for a smoother transition into their hair color or soften the impression of naturally dark eyebrows. A “3·6·9 Toast Scale” is also provided to help users check the degree of lightening in stages. The product is scheduled for an exclusive early release through MUSINSA on August 3.
Safety note: Results may vary depending on application time and skin condition. Always perform a patch test before use, avoid contact with the eyes and mucous membranes, and follow the product instructions carefully.
Alternative Stereo Caramel Glaze 17 Baby Pink
Alternative Stereo will release shade 17 Baby Pink, a new addition to the Lip Potion Caramel Glaze range, on August 3.
17 Baby Pink is a soft, light pink that resembles creamy pink mixed with milk. The brand describes it as a pink foam shade with a drop of condensed milk. It is also expected to retain the plump, glossy finish associated with the existing Caramel Glaze formula.
Because the color is not overly saturated, it should suit summer-cool and light-toned makeup especially well. It can be worn alone for a clear pink lip or layered over a deeper lip color to soften its intensity.
hince Nu Glow White Cushion
hince will launch the Nu Glow White Cushion exclusively at Olive Young on August 3. The correct product name is “Nu Glow,” not “New Glow.”
Rather than creating a greasy, oil-like shine, the Nu Glow White Cushion focuses on a hydrated glow that appears to rise naturally from the skin. Features announced by the brand include:
- A proprietary 20-layer hyaluronic acid system
- A dual structure combining a sponge and mesh
- Thin, even, single-layer coverage
- Anti-creasing and anti-darkening wear tests
- Approximately 76% skincare ingredients
This release may appeal to people who enjoy moisturizing cushions but have relied on semi-matte formulas for coverage and lasting power. The finish and wear can still vary depending on skin type, skincare preparation, and the amount applied, so checking the shade and texture before purchase is recommended.
WAKEMAKE Skin Perfecting Cover Cushion
WAKEMAKE will also launch its Skin Perfecting Cover Cushion through Olive Young on August 3.
This cushion focuses on a clean semi-matte finish rather than dewy radiance. It is designed to adhere in a thin, dense layer while naturally blurring the appearance of pores and blemishes.
It may be a good fit for consumers concerned about summer oiliness and makeup breakdown, or anyone looking for a semi-matte cushion that does not feel excessively dry. While the hince release emphasizes a hydrated glow, WAKEMAKE positions its cushion around a balance of coverage, adherence, and wear.
August 2026 Beauty Release Schedule
| Release date | Brand | Product |
|---|---|---|
| August 1 | Peripera | Pure Blushed Sunshine Cheek, three new shades |
| August 3 | TIPTOE | Untoast Bleach |
| August 3 | Alternative Stereo | Caramel Glaze 17 Baby Pink |
| August 3 | hince | Nu Glow White Cushion |
| August 3 | WAKEMAKE | Skin Perfecting Cover Cushion |
Which August Release Should You Choose?
For a clear, understated blush, Peripera stands out. TIPTOE may be worth a look if you want to soften the appearance of dark brows. If you are searching for a milky pink lip, Alternative Stereo’s 17 Baby Pink is a strong candidate.
For cushions, the easiest way to choose is by the finish you prefer. Consider the hince Nu Glow White Cushion for a softly hydrated glow, or the WAKEMAKE Skin Perfecting Cover Cushion if you prioritize a clean semi-matte finish and coverage.
Launch prices, special sets, and retailer discounts may change once sales officially begin. Check the latest information from each brand and retailer before purchasing.