Beauty of Joseon Masks: Why the World Is Paying Attention

When talking about K-beauty today, it's hard to leave out Beauty of Joseon. Inspired by Joseon-era aesthetics and traditional Korean ingredients, the brand has steadily drawn attention at home and abroad with low-irritation formulas at accessible price points.

The mask line in particular showcases what Beauty of Joseon does well. Familiar ingredients like rice, honey, red bean, and centella are tailored to different skin concerns, and the textures never feel overly heavy. Today, we'll compare three standout options from an editor's perspective.

1. Radiance Cleansing Rice + Honey Mask

This is the first product that catches your eye in the Beauty of Joseon mask line. It built its reputation as the #1 wash-off mask on Hwahae at Olive Young.

A wash-off mask combining rice-derived ingredients with honey and kaolin clay, it gently sweeps away sebum and dead skin without leaving the face feeling overly tight after rinsing. The texture sits somewhere between a dense cream and clay, and fine particles give a subtle scrub feel when you massage it in.

The recommended routine is to apply a generous layer onto a dry, cleansed face and rinse off with lukewarm water after 15–20 minutes. It's fragrance-free, but you may notice a gentle, natural aroma from the rice and fermented ingredients.

Best for: skin bothered by sebum and dead cells but sensitive to strong peels. It also suits combination skin dealing with both dryness and pore concerns.

2. Red Bean Pore-Refining Mask

If you want to focus more on pores and sebum, the Red Bean Pore-Refining Mask is the better fit. The stars here are red bean extract and kaolin clay. The product is built to absorb excess oil and impurities while smoothing out skin texture in the process.

Where the Rice + Honey mask is an all-in-one that also delivers hydration and glow, this one leans more clearly toward pore care. The use time is also shorter at 5–10 minutes, making it easy to reach for on days when shine is creeping in.

Best for: oily and combination skin, or skin dealing with blackheads around the nose and visible shine.

3. Centella Soothing Mask

While the previous two are wash-off masks, the Centella Soothing Mask is a sheet mask. It's a go-to for days when skin is on edge and needs a quick hit of calm and hydration.

It contains centella extract, three types of hyaluronic acid, mugwort, and antioxidant ingredients derived from green tea, goji berry, and ginseng — making it a reliable pick for days when skin feels warm or a little off. The recommended use time is 15–20 minutes. Pat any remaining essence lightly onto your face and neck to finish.

Best for: skin that flushes easily during seasonal changes, after sun exposure, or following retinol and exfoliation routines.

At-a-Glance Comparison

Category	Rice + Honey Mask	Red Bean Pore-Refining Mask	Centella Soothing Mask
Type	Wash-off mask	Wash-off clay mask	Sheet mask
Key care	Exfoliation · Sebum · Hydration · Glow	Pores · Sebum · Texture	Soothing · Hydration
Best for	Skin with both dryness and sebum concerns	Oily · Combination skin	Sensitive · Dry · Flushed skin
Use time	15–20 min	5–10 min	15–20 min
Official store price	150ml / 18,000 KRW	140ml / 20,000 KRW	10 sheets / 25,000 KRW

Editor's Take

If your skin is looking dull and rough today, reach for the Rice + Honey Mask. If pores feel clogged and shine is building up, go with the Red Bean Pore-Refining Mask. If you're feeling redness or warmth, the Centella Soothing Mask is the answer.

Rather than splurging on pricey masks now and then, it's more realistic to stick with gentle products that match your skin's current state. On that front, Beauty of Joseon's three masks make for a pretty practical lineup. Pick based on whichever care — exfoliation, sebum, or soothing — your skin needs most today.