Post-treatment downtime, now managed at home

Lasers, peels, micro-needling procedures. For anyone who visits a dermatology clinic on a regular basis, one term has grown as familiar as the results themselves: the "downtime." A few days of redness, lingering tightness, and flaking that tend to follow most treatments. Until recently, downtime was generally treated as something to wait through. A new line now defines that same window as something to care for directly.

The product in question is the EGFx line, a six-piece range released on March 26 by Easydew, the dermo-cosmetic brand under DN Cosmetics. From emergency care immediately after a treatment to daily soothing, sun protection, and natural coverage — the line is designed to organize the entire downtime window within a single range.

Reframing downtime as something to care for

The EGFx line is built to shorten and stabilize the recovery window after professional skin treatments or daily exposure to irritants. Rather than offering a single soothing cream or two, the range follows the recovery arc step by step from start to finish.

The brand emphasizes two ideas. The first is the swift restoration of a compromised barrier. The second is integrated care that addresses external irritants, UV exposure, and visible traces of the treatment within the same window. As in-clinic procedures move closer to a daily routine, the line takes the position of organizing downtime as a routine of its own.

Inside EGFx: DW-EGF reinforced with NAD

Easydew's reputation as an EGF-focused brand is well known among readers who follow dermo-cosmetics. What sets this line apart is a more refined formulation built around that same EGF.

The new EGFx formulation combines Daewoong Pharmaceutical's human-identical, high-purity DW-EGF with an electrolyte complex and NAD, the next-generation anti-aging ingredient drawing attention across the global market. The result is structured to address barrier improvement and post-treatment coverage within a single line. The fact that NAD, one of the most discussed ingredients in global anti-aging today, has been brought into a skincare routine is itself worth noting.

A six-step line that follows the recovery arc

The EGFx line spans from ointment gel to base makeup, following the rhythm of downtime stage by stage. The role of each product is summarized below.

• Downtime Ointment Gel (15mL): the line's signature, formulated with one of Korea's highest concentrations of DW-EGF. According to a clinical study, downtime recovery speed was reported to be more than twice as fast following professional skin treatments.
• Downtime Serum: a daily soothing and renewal serum containing 83% EGFx.
• Downtime Cream: a soothing cream with PDRN and panthenol, supporting the formation of a hydration barrier.
• Downtime Ointment Mask: a sheet mask carrying the active ingredients of the Ointment Gel, focused on redness, swelling, and heat sensations.
• Downtime Sun: a mineral sunscreen at SPF50+/PA++++.
• Downtime BB Cream: a tone-correcting base that softens traces of treatment and residual redness.

Emergency ointment gel, a daily soothing serum and cream, sheet mask, mineral sunscreen, and a covering base — the range quietly fills the gaps that tend to appear in a recovery routine.

Who it works well for

The EGFx line works well in the following situations.

• When the recovery window after a laser, peel, or micro-needling procedure needs to be shortened.
• When stepping out shortly after a treatment, with soothing, sun protection, and tone correction all to be addressed in one routine.
• When the skin barrier feels easily compromised, with frequent redness or irritation in daily life.
• When organizing a dermo-cosmetic routine as a complete line rather than as individual products.
• When the application of NAD, a leading global anti-aging keyword, in skincare is of particular interest.

For readers with little experience of in-clinic procedures whose skin remains stable on a standard hydrating and renewal routine, starting from a single piece such as the Serum or Cream is a reasonable approach.

How to use it and where to find it

A few points are worth keeping in mind when first using the EGFx line.

1. Apply the Downtime Ointment Gel first immediately after a treatment. It serves as the core recovery step of the line.
2. When folding the line into a daily routine, keep the Downtime Serum and Cream as the base, and add the Ointment Mask only on days when irritation feels stronger.
3. When heading out after a treatment, apply the mineral sunscreen Downtime Sun generously, then finish with the Downtime BB Cream for a natural tone.
4. When the full line feels like too much at once, starting with the Ointment Gel and Serum alone is enough to gauge the direction of the range.

The EGFx line first launched online at Olive Young on March 26, with offline sales beginning the same day at Olive Young Central Myeongdong Town. As the line is currently available exclusively through Olive Young, checking the Olive Young channels first is recommended when considering a purchase.

---

References

• Hankyung.com, coverage of the Easydew EGFx line launch
• Daum News, articles on downtime care lines
• Today An, coverage of NAD-based skincare
• BizN News, coverage of the six-piece EGFx lineup