K-Beauty Popular Cosmetics on Naver: February 2026

Research Scope

Source: Naver DataLab Shopping Insight (Cosmetics/Beauty), period 2026.01.28-2026.02.28
Note: Naver states these are click/search statistics and are separate from shopping ranking calculations.

Top 10 Cosmetics/Beauty Keywords

1) ahc eye cream
2) Madeca cream
3) hand cream
4) HERA Black Cushion
5) Cello Lab (세포랩)
6) shampoo
7) body lotion
8) mask pack
9) Dior Lip Glow
10) hair dye

User Mix (Period Total)

Device share: Mobile 89%, PC 11%
Gender share: Female 78%, Male 22%
Age index: 40s 100% (base), 50s 91.38366%, 30s 55.8454%, 60+ 44.10684%, 20s 19.52654%, teens 3.02978%

Trend Readout

Moisture/barrier/hand-care demand: Eye cream, cream, and hand cream remain high-intent terms.
Care + makeup coexistence: Cushion and lip glow terms appear in the same top tier.
Category expansion: Shampoo, body lotion, and hair dye in Top 10 indicate broader beauty demand beyond facial skincare.