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BBIA

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BBIA삐아

Distinctive lip color, from soft velvet to glossy shine

1 products
BBIA lip colorvelvet lip tintglossy lip tintKorean makeup

At a glance

Who it's for

Normal · CombinationHydration

Signature ingredients

About the brand

About the brand

BBIA is a makeup brand built around expressing yourself freely and as you are. Its strongest focus is lip color: rather than sticking to familiar shades, it offers memorable hues with variations in tone and finish that make choosing within a color family part of the appeal.

Lip color with a point of view

Over Glaze 03 Grape Sugar captures that approach in a glossy lip product. Its muted, slightly grayish mauve grape shade has a syrupy shine, offering a distinctive alternative to standard pink or coral. It suits a daily look when you want a little difference in your lip color. The color you see can vary with your natural lip tone and how much you apply, so consider whether you prefer a sheer wash or a more pronounced result.

BBIA also makes eye and base makeup, extending its color-focused approach beyond lips. In the Korean-market catalog, Last Velvet Tint and Lucky Shine Tint make the contrast between velvet and glossy finishes clear; the official shop also features a Last Velvet 25 renewal and an eyeshadow primer balm.

Choose by finish and application

Start with the surface you want: velvet for a soft, matte-looking finish, or shine for reflected gloss. Then compare the shades and how you plan to apply them—wearing a stronger color in a thin layer can look different from letting your natural lip color show through. BBIA’s range makes it practical to choose among distinct colors and textures for different looks, rather than treating its lip lineup as gloss alone.

Official information (Korean market)

Start with these

New to the brand? Begin here.

Signature ingredients

Frequently asked questions

Is BBIA a gloss-focused brand?

Not exclusively. Its lip range includes products with different finishes, such as Last Velvet and Lucky Shine Tint, so you can compare velvet and glossy options.

What is the difference between velvet and shine tints?

Choose based on the finish you prefer: a soft, matte-looking surface or reflective shine. The color can vary with your natural lip tone and how much you apply.

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