Discover the philosophy behind Korea's most innovative beauty houses.
Lip Potion • Vintage Vibe • Unique Texture • Lo-fi Aesthetic
Vegan Beauty, Jel-Fit Tint, Wonyoung Jang, Seoul Vibe
Hair Essence, Body Care, Scent, Healing Ritual
Hanbang Skincare, Ginseng, Rice, Sunscreen, Slow Aging
Lip Sleek, Fashion Beauty, Overlip, Chic Design
Snail Mucin, Peptide, Hypoallergenic, Minimalism
Kill Cover Cushion, Professional Makeup, Eyeliner, High-Functionality
Melasma Care, Pore Stick, High-Concentration Ampoule, Targeting Solution
Noscarna, Blemish Care, Skin Soothing, Dong-A Pharm
Black Cushion, Jennie, Luxury Beauty, Seoulista
Onion Newpair, Hyaluronic Acid, Clean Beauty, Ingredient-Focused
Derma Cosmetics, Beauty Device, Pore Care, PDRN
Artemisia, Vita C, Time Revolution, Reasonable Beauty
Fermented Bean Essence, Single Ingredient, Minimal Beauty, Vegan
Sensitive Skin • Hypoallergenic • Vegan • Minimalism
Ink The Velvet, Tint Artisan, Cost-Effectiveness, Hip Vibe
Juicy Lasting Tint, Personal Color, Glass Lip, Japanese Convenience Store
Dokdo Toner, Birch Juice, Mild Skincare, 1025
Vegan Clean Beauty, Eco-friendly, Sprout, Mild Ingredients
Perfume, Hand Cream, Design, Jennie, Sensuous Package
Pudding Pot, Glass, Color Makeup, Gen Z
